Explore My Playground
As a product designer, my passion lies in simplifying complexity and leveraging creativity to craft solutions that transform the ordinary into extraordinary.
My Latest Work
Designing for Bharat
What you want vs What they need
It's humbling to design for an India that struggles with English & tech comprehension, and despite the struggles, accomplishes so much by using their phone in English. Some light-hearted observations:
What you want:
Create a product that users find valuable and feel empowered to use.
What they need:
A family member that handles the tasks so they don’t mess up and don’t have to stress.
What you want:
Make a UI that’s self-evident, with step-by-step onboarding, a new-user experience that coaches them progressively.
What they need:
A service/sales rep to set everything up and come show them how to do what they need.
What you want:
To build digital processes designed for their specialised needs, that put the right info at their fingertips.
What they need:
A WhatsApp button to get shit done in a single msg.
What you want:
Handle every error and edge-case gracefully. Explain exactly what happened and give them multiple options.
What they need:
One big CTA that they can tap safely that moves them forward.
